Users have their minds made up before the land on your web page. Given this, the best web pages are designed for the intended audience, for how their brains work, for their goals and short attention spans. Some relevant principles of interaction design for the intended target audience include scanning pages (people scan first), the "F factor" and content is king.
Check out this article on CSS Globe, "...sweet tips on how to design for web" written on12 Nov, 2009 by Alen Grakalic
Showing posts with label user-centered design. Show all posts
Showing posts with label user-centered design. Show all posts
Welcome
Interaction design is about people, and people have been interacting since the dawn of time. Nothing new there. However, our tools of interaction have evolved.
I like what Dan Saffer has to say in Designing for Interaction. His writings led me to Marshall McLuhan; "We become what we behold. We shape our tools, and thereafter our tools shape us."
In our bit driven world the newer tools that shape our lives are the result of product and interaction designers who have roles in creating their design.
So tell me: do today's tools and widgets of mass communication influence culture more than the message?
I like what Dan Saffer has to say in Designing for Interaction. His writings led me to Marshall McLuhan; "We become what we behold. We shape our tools, and thereafter our tools shape us."
In our bit driven world the newer tools that shape our lives are the result of product and interaction designers who have roles in creating their design.
So tell me: do today's tools and widgets of mass communication influence culture more than the message?
Check out Information Foraging
Hi all - this 'read' will take about 10 minutes; lots of cool stuff. Taken from an Alertbox, June 30, 2003 (still topical information).
Information Foraging: Why Google Makes People Leave Your Site Faster
Information Foraging: Why Google Makes People Leave Your Site Faster
Personas = empathic design
The idea of creating a persona to stand-in for the user was the inspiration of Alan Cooper. He calls them "the elastic user" and Tamara Adlin is a proponent of defining a persona to represent the target customer. As she says in an interview in Online Marketing Heroes, "when you're designing a customer experience online, finding out what makes them happy is much more helpful." Both Cooper and Adlin are fans of goal-driven design, a process of designing for "Rachel" and not for "Bob," the less important target customer. Sound complicated? Not really. Christina Small did an effective job of redesigning a poorly blue-printed website (renamed Connect.com) using a handful of well-researched personas.
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